Covering outdoor sports in Utah since 1999, FeedTheHabit.com is the original backcountry blog before blogs were even invented. Featuring great content on backcountry skiing, mountain biking and outdoor sports from a handful of contributors. We receive over 48,000 visitors per month and consistently see top search engine rankings for specific products and topics we cover (go ahead and search for a few of our most recent gear reviews and you’ll see what we mean). What can we say, Google loves good, unique content!
In 2008, we drove nearly $80,000 in directly-tracked product sales through Backcountry.com, Moosejaw.com, Altrec.com and other top retail sites, with undoubtedly thousands more in untracked sales via other retail outlets.
Independent Analysis:
HubSpot Web Site Grader (99.8/100) – view report
Alexa Ranking – view report
2009 Ad Rate Card:
Download Now: FeedTheHabit2009AdRates.pdf
Meet the Crew:
Jason Mitchell – Chief Editor & Owner
A: 4121 Hayes Circle – Cedar Hills, UT 84062
P: 801.358.3315
E: jason at feedthehabit.com
Kendall Card – Editor
P: 425.602.2729
E: kcard at feedthehabit.com
Tim Cartwright – Contributor
Brigham Graff - Contributor
Rich Lambert – Contributor
Trina Ortega – Contributor
Mike Brcic – Contributor
Lee Lau – Contributor
Sharon Bader – Contributor
Why Gear Reviews?
If you’re interested to know how our exhaustive gear reviews directly influence consumers, here are some thoughts. For starters, our reviews are consistently in the top 5 search results on Google and Yahoo for relevant searches. And, on top of that, check out the following survey that was done by the Snowsports Industry of America regarding consumer’s use of online product reviews prior to purchasing.
McLEAN, Va. (May 13, 2008) – SnowSports Industries America (SIA) recently released its End of the Season Survey from the SnowSports Consumer Panel. The Panel is designed to represent all snow sports participants in the U.S. market. An online survey was sent to over 3,300 Consumer Panel members to find out how consumers use online product reviews when researching and purchasing snow sports products. According to the Panel, the majority of snow sports participants (86.4%) said that they take the time to read online product reviews that other consumers have written before purchasing new products. These reviews are even more important to consumers getting ready to purchase big ticket items like snowboards, apparel, and skis. More than 88% of panel members said they seek out and read these reviews before purchasing expensive snow sports equipment and apparel.
Snow sports participants claim to be directly impacted by these consumer reviews. Almost 7 out of 10 consumers have decided not to purchase a product because of a review another consumer has written. On the other hand, the impact of a bad review only goes so far, 61.6% have purchased a product even after it received bad consumer reviews.
Other Network Sites
FeedTheHabit.com is wholly owned and managed by Jason Mitchell. Other sites wholly owned and managed by Jason Mitchell include: GearMiner.com and GuideProvide.com.
GEAR.com is owned by UCGN, LLC, of which, Jason Mitchell is a partner and co-founder.
