About FeedTheHabit.com

Covering outdoor sports in Utah since 1999, FeedTheHabit.com is the original backcountry blog before blogs were even invented. Featuring great content on backcountry skiing, mountain biking and outdoor sports from a handful of contributors. We receive over 30,000 visitors per month and consistently see top search engine rankings for specific products and topics we cover. We have driven over $40,000 in 2007 in direct product sales through Backcountry.com, Moosejaw.com, Altrec.com and other top retail sites.

Meet the Crew:

Jason Mitchell - Chief Editor
P: 801.358.3315
E: jason at feedthehabit.com

Kendall Card - Editor
P: 425.602.2729
E: kcard at feedthehabit.com

Tim Cartwright - Contributing Editor
Brigham Graff - Contributing Editor

Why Gear Reviews?

If you’re interested to know how our exhaustive gear reviews directly influence consumers, here are some thoughts. For starters, our reviews are consistently in the top 5 search results on Google and Yahoo for relevant searches. And, on top of that, check out the following survey that was done by the Snowsports Industry of America regarding consumer’s use of online product reviews prior to purchasing.

McLEAN, Va. (May 13, 2008) - SnowSports Industries America (SIA) recently released its End of the Season Survey from the SnowSports Consumer Panel. The Panel is designed to represent all snow sports participants in the U.S. market. An online survey was sent to over 3,300 Consumer Panel members to find out how consumers use online product reviews when researching and purchasing snow sports products. According to the Panel, the majority of snow sports participants (86.4%) said that they take the time to read online product reviews that other consumers have written before purchasing new products. These reviews are even more important to consumers getting ready to purchase big ticket items like snowboards, apparel, and skis. More than 88% of panel members said they seek out and read these reviews before purchasing expensive snow sports equipment and apparel.

Snow sports participants claim to be directly impacted by these consumer reviews. Almost 7 out of 10 consumers have decided not to purchase a product because of a review another consumer has written. On the other hand, the impact of a bad review only goes so far, 61.6% have purchased a product even after it received bad consumer reviews.