Burton launched their poaching contest, “Sabotage Stupidity” earlier this month, garnering media and resort attention. Afraid of the onslaught of poachers, Taos buckled (well, not just because of poachers, read more here) and others will now be more vigilant to one-planker knuckle-draggers on their slopes. Utah’s Alta and Deer Valley resorts will be on high-alert, I’m sure.
Whatever Burton wants to do is fine with me, but I hope people don’t go to jail for this. Give it up already… Alta and Deer Valley will not allow snowboarders in my lifetime. They have thousands of loyal skiers who revel in the fact that there are no snowboarders on their slopes. Honestly, their mountains feel more pure and even the hateful mogul runs are bearable with their fluid, skier-created lines.
Snowboards do shape the runs differently than skiers. Sadly, many of them do nothing more than shave off all the new snow when the terrain gets too challenging by doing the ever-dreaded heelside slide. There is nothing I hate more than seeing a boarder plowing all the new snow because they aren’t skilled enough to make turns. It’s almost like fingernails on a chalkboard… it is the worst form of slope abuse known to man.
However, my thoughts aside, I can see how snowboarders might feel slighted by the establishment, so hence Burton’s “sanctioned” poaching contest where the winner will walk off with $5000. And, in a surprise move, our good friends at www.evogear.com are doubling it! So, if you’ve got an ax to grind, time to kill and are willing to accept possible jailtime, have at it.
Here’s the word from www.evogear.com on upping the ante:
In a surprise move, Seattle-based ski and snowboard retailer evo (www.evogear.com) announced that they will add $5,000 cash to the total purse Burton is giving away in their “Poach for Freedom” contest. Burton’s controversial challenge referred to as “Sabotage Stupidity” offers $5,000 to the person or crew that submits the best video documentation of their poach experience from each of the last four remaining “fascist” resorts that do not allow snowboarding. Videos entries can be submitted and watched on Burton’s website at http://www.burton.com/poachers/. evo’s additional $5,000 increases each award by $1,250.
As a retailer that represents both skiers and snowboarders, evo feels the time is long overdue for archaic discriminatory practices to fall by the wayside. Owner, Bryce Phillips explains, “Burton is a leader. We see their move to challenge the resort community as a catalyst for long overdue change. Our company was founded on the concept of inclusiveness and we want to wholly support Burton’s move by adding $5,000 of prize money.”
evo regularly brings skiers and snowboarders together for events like movie premiers and other industry parties at its 6,000 sq. ft. retail location. To further promote synergy among skiers and boarders, the company sponsors a “switch day” when all employees go to the mountain together, trade ski and snowboard equipment, and ride together.
From the very start evo has given equal representation to skiers and snowboarders. Many evo customers participate in both sports and evo feels that it’s time for resorts to recognize that reality. What better way to do so than by augmenting Burton’s “Poach for Freedom” challenge. Phillips elaborates, “If you add our contribution to Burton’s generous prize, it should almost be enough to buy a season’s pass at Deer Valley after they open their doors to snowboarders.”
evo explores the collaboration between culture and sport by seamlessly joining fashion, music, art, and sport. Through unique events, movie premiers, art exhibitions, and partnerships evo is simply providing a venue to share its love. Passion for building community is a driving force; both on a national level with www.evogear.com and locally in it’s Seattle store and at www.evoseattle.com.
To find out more about this contest and enter yourself for the grand prize, visit www.burton.com/poachers.