Serving up outdoor gear reviews since 1999, FeedTheHabit.com is the original gear review blog before blogs were even invented. Since then, we’ve expanded our staff of writers, which now includes a handful of dedicated gear testers who actually use the products we test. We’re not talking generic unboxing videos or a review after using the product one time. No, we ride the bikes for hundreds of miles (sometimes thousands) and put every piece of gear through real-world testing in the mountains, water and deserts we call home.
Meet the Crew:
Jason Mitchell – Chief Editor & Owner
A: 4121 W Hayes Circle – Cedar Hills, UT 84062
P: 801.358.3315
E: jason at feedthehabit.com
Current Contributors:
Kevin Glover – Senior Staff Writer
Bella Santos – Staff Writer
Nate Fearer – Staff Writer
Other Contributors:
Eric Miller – Writer
Donald Buraglio – Writer
Kendall Card – Contributor
Rocky Derrick – Contributor
Tim Cartwright – Contributor
Brigham Graff – Contributor
Rich Lambert – Contributor
Trina Ortega – Contributor
Mike Brcic – Contributor
Lee Lau – Contributor
Sharon Bader – Contributor
Affiliate Links
We utilize affiliate links at the end of most gear reviews to get a small commission when you purchase items from places like REI, Patagonia, Backcountry, Jenson USA, Amazon, etc. These links go through AvantLink, and other trusted affiliate partners. It costs you nothing and allows us to keep this site running.
Why FeedTheHabit Gear Reviews?
If you’re interested to know how our exhaustive gear reviews directly influence consumers, here are some thoughts. For starters, our reviews consistently rank well in Google and other search engines for relevant keyword searches. Organic traffic shows direct interest in these products and our visitors stay on each page for a long time (they read the reviews). As mentioned above, we spend countless hours using and abusing the gear we review before we post our thoughts. We provide useful images and thoughtful comparisons to other comparable products.
We showcase both the good and bad of the products we review. Our goal is to provide the most honest, real-world review of each and every product. As a key player in independent outdoor media for over 20 years, we have fostered and maintained relationships with the top brands in the outdoors, sporting goods and cycling industries. We do not take money in exchange for reviews, nor do we accept direct advertising in exchange for positive reviews (or any reviews, for that matter).
A Note About the Gear We Review
There has been a fair amount of scuttlebutt surrounding the nature of product reviews posted on blogs. Some bloggers think that since the product is provided to them as a sample that they must provide a glowing review. Well, sometimes bad products are bad products and there’s no way around that. We work hard to be honest and thorough in our reviews — no matter how the product is obtained. Speaking of that, the products obtained for review on this Web site fall into the following categories:
- Items purchased at retail
- Items purchased directly from the manufacturer
- Items tested at an industry demo event
- Items provided as a sample from the manufacturer for us to use and review over an extended period
Other Network Sites
FeedTheHabit.com and the bike-specific site, KOMBikes.com are wholly owned and managed by Jason Mitchell.