While I do my best to put myself into your shoes as I review products on the site, no amount of words can replace you stepping into a pair of shoes or hopping onto a new bike and experiencing it for yourself. Well, now is your chance. Mizuno has announced their Mezamashii Run Project. Mesamashii means “brilliant” or “eye-opening” in Japanese. This project aims to find thousands of passionate running enthusiasts and get them into a pair of Mizuno’s.

Here are the details of the Mezamashii Run Project, as provided by Mizuno:

The Mezamashii Run Project is an effort by Mizuno to help create a more euphoric running experience — a more “brilliant” run — for more runners everywhere.  The word “mezamashii” means “eye-opening” or “brilliant” in Japanese — it’s a word that captures the euphoric feeling of a brilliant run.

Mizuno believes their shoes can help runners achieve this mezamashii feeling more often, so they’re inviting thousands of runners to receive a free pair of shoes and join their quest for the brilliant run.

These founding Mezamashii Run Project members will then be allowed to invite other runners into the project that they deem worthy — other runners who will also receive a free pair of Mizuno running shoes. The Mezamashii community will continue to receive brilliant run inspiration from Mizuno in the form of early access to product launches and other exclusive Mizuno events.

In this initial phase, Mizuno is relying on word of mouth and social media to create buzz between those who have received invites and those who want invites.

Over the course of the remainder of the year, Mizuno will give away thousands of shoes to runners who are looking to experience more euphoric, brilliant, mezamashii running.

Learn More/Apply: Visit MezamashiiRunProject.com

About Author

A native of the Pacific Northwest, Jason quickly developed a love for the outdoors and a thing for mountains. That infatuation continues as he founded this site in 1999 -- sharing his love of road biking, mountain biking, trail running and skiing. That passion is channeled into every article or gear review he writes. Utah's Wasatch Mountains are his playground.

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