Sugoi is stepping up their jerseys-for-charities program to make it a year-round initiative in 2014. Each month, a limited-edition jersey will be sold online and at local retail outlets with a portion of the proceeds benefiting that month’s charity of choice. My two favorites are March (Colorado Flood Relief) and September (Anti-Bullying). Which are your favorites?

2014 Sugoi Jersey of the Month for Charities

January 13, 2014 (Burnaby, BC) – SUGOI Performance Apparel, a brand of Dorel Industries Inc. (TSX: DII.B, DII.A), today announced its ‘Jersey of the Month’ Charity Initiative for 2014. Each month SUGOI will support a different charity through creating unique cycling jerseys in order to bring attention to, and raise funds for their individual causes.  Once produced, jerseys will be available for purchase at bicycle retailers across North America or directly on SUGOI’s website for $70.00 US / $75.00 CAN, with partial proceeds donated to the cause featured each month.  Charities include Schwinn Helmets on Heads, Variety Children’s Charity, World Bike Relief, and Breast Cancer Awareness among others.

Uncovering ways to supply aid to charities across North America is part of SUGOI’s brand culture. “We are always looking to give back. The ‘Jersey of the Month’ program allows us to utilize our expertise in custom cycling apparel by creating a memorable product that will inspire people to contribute to these remarkable groups,” said SUGOI President Kyle Weiner.

The ‘Jersey of the Month’ and corresponding charities are as follows. During July, SUGOI will make two jerseys that represent both Canada and the United States.

  • January: Variety Children’s Charity
  • February: Heart and Stroke Foundation
  • March: Colorado Flood Relief
  • April: World Bicycle Relief
  • May: Bike to Work Week (Men’s and Women’s Options)
  • June: Ride to Conquer Cancer
  • July: Canadian Hero Fun and Lone Survivor Foundation
  • August: Schwinn Helmets on Heads
  • September: Bullying Canada
  • October: Breast Cancer Awareness
  • November: Prostate Cancer Awareness
  • December: Food Bank Canada

January’s Variety Children’s Charity Jersey is available beginning January 8, 2014 at Quantities are limited and will be available while supplies last.

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About Author

A native of the Pacific Northwest, Jason quickly developed a love for the outdoors and a thing for mountains. That infatuation continues as he founded this site in 1999 -- sharing his love of road biking, mountain biking, trail running and skiing. That passion is channeled into every article or gear review he writes. Utah's Wasatch Mountains are his playground.

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