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    Sugoi to Launch New Zap Hi-vis Bike Apparel Collection

    Jason MitchellBy Jason MitchellJanuary 14, 20142 Comments1 Min Read

    Visibility. To see and be seen is the hope of every cyclist racking up the miles to-and-from the office, on lonely rural roads or in a busy metropolis. Sugoi has the benefit of counting their offices in often-dreary British Columbia. It rains; a lot. It’s cloudy; a lot. And, Sugoi’s product designers consider that their inspiration for their forthcoming Zap Collection, to launch fall 2014.

    We plan on getting a first-hand look at the new line at the upcoming Outdoor Retailer Winter Market in a week. Until then, have a look at the fall 2014 Sugoi Zap Collection in the following video.

    More Info: Visit Sugoi.com

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    Jason Mitchell
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    A native of the Pacific Northwest, Jason quickly developed a love for the outdoors and a thing for mountains. That infatuation continues as he founded this site in 1999 -- sharing his love of road biking, mountain biking, trail running and skiing. That passion is channeled into every article or gear review he writes. Utah's Wasatch Mountains are his playground.

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    2 Comments

    1. James Mosley Jr on January 15, 2014 2:06 pm

      Leave it to Sugoi to make super reflective booties and jackets.

      Reply
      • Jason Mitchell on January 15, 2014 3:20 pm

        Pretty impressive just how reflective the material really is.

        Reply

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