Visibility. To see and be seen is the hope of every cyclist racking up the miles to-and-from the office, on lonely rural roads or in a busy metropolis. Sugoi has the benefit of counting their offices in often-dreary British Columbia. It rains; a lot. It’s cloudy; a lot. And, Sugoi’s product designers consider that their inspiration for their forthcoming Zap Collection, to launch fall 2014.

We plan on getting a first-hand look at the new line at the upcoming Outdoor Retailer Winter Market in a week. Until then, have a look at the fall 2014 Sugoi Zap Collection in the following video.

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About Author

A native of the Pacific Northwest, Jason quickly developed a love for the outdoors and a thing for mountains. That infatuation continues as he founded this site in 1999 -- sharing his love of road biking, mountain biking, trail running and skiing. That passion is channeled into every article or gear review he writes. Utah's Wasatch Mountains are his playground.


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