Peanut butter and jelly. Captain and Tennille. Scooby and Shaggy. Whatever combo you want to call it; local rising ski company, Surface Skis and local crazy-huge headphone company, Skullcandy, have announced a co-branding and marketing partnership with three Skullcandy-branded skis, poles and matching Skullcandy headphones. Park rats will rejoice as their entire ensemble will now match… horray!
The nuts and bolts of this are big for both camps, but I see it as a huge step forward for Surface. Aligning with Skullcandy offers huge advantages as their presence is a huge force in the action sports world. Congratulations to both. Looking forward to these new designs this Winter.
Full announcement below.
Surface Skis, the fastest growing brand in freeskiing, which is the fastest growing segment in all of snow sports, is pleased to announce their partnership with Skullcandy, leader of core audio products. The partnership consists of three co-branded snow skis, poles and matching Skullcandy Icon 2 headphones for each ski graphic. An official launch party will be held this coming July at the Windell’s Ski/Snowboard camp in Mt. Hood, Oregon.
Surface Founder/President, Mike Schneider commented, “Watching Skullcandy evolve the last few years has been a huge inspiration to our brand. We are honored to have an industry leader like Skullcandy choose us for a collaboration of this magnitude. This collaboration is the first of its kind in the ski community and we are excited to see what emerges from here.”
“Skullcandy was born on a chairlift – This collaboration with Surface was just meant to be,” said Dan Levine, Chief Merchandising Officer of Skullcandy. “We are beyond excited to partner with a company that shares our same beliefs and passion for the snow. We hope everyone else enjoys the hard work that has gone in to this project as much as we will this winter.”
Follow Surface and Skullcandy the entire month of July while they are Mt. Hood promoting the collaboration with daily updates on Skullcandy.TV, Twitter and an official launch party at Windell’s Ski/Snowboard Camp featuring a surprise-guest hip hop artist the last week of July.
More Info: Visit SurfaceSkis.com/Skullcandy
