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    3T Strada Italia - Bianco
    News

    Viva Italia: 3T Strada Gets Italia Treatment

    Jason MitchellBy Jason MitchellMay 9, 2024No Comments3 Mins Read

    Italian suits, supercars, food and bikes can be considered the pinnacle of quality and performance. 3T is continuing that with their Italian-made Strada Italia. At first glance, the specs look the same as the Strada 2.0 introduced last year, but they are actually slightly different. So, not only does the Strada Italia have an even more refined and capable frame, it’s built using their in-house carbon filament-winding process that they use with their other bikes in the Italia lineup.

    Like most manufacturers, 3T has built their traditional carbon framesets using partners in Asia. While there is a ton of expertise in those renowned factories, there’s something to be said about controlling the entire process from tip-to-tail and that’s what 3T’s Italia lineup is. Each 3T Racemax, Extrema and Strada Italia are built using dry carbon filament winding instead of pre-preg carbon sheets. The end result is a pinpoint layup that optimizes the exact placement of fibers and reduces excess material for a cleaner out-of-mold surface finish. And, it’s all made and finished in their Bergamo headquarters.

    With anything Italian-made, the 3T Strada Italia does come in at a higher price point. The economics of selling carbon bikes always includes the need to recoup the initial setup, engineering and tooling costs — all of which need to be considered here. 3T has made their own machines, using skilled engineers and the resulting product promises to be Italian in every way — notably performance and ride feel.

    If you’re unfamiliar with the Strada, it was revamped last year and the Strada Italia takes that update and tweaks it further with tire clearance up to 35mm. The updated geometry is also even more approachable for real-world riders with slightly more stack than the regular Strada 2.0. Of course, all cables run internally and it is designed exclusively for electronic groupsets. Notably, both front and rear brakes are direct-mounted to eliminate mounting adapters — something that sets 3T frames apart from the crowd. The Strada also uses a UDH derailleur hanger and features a removable front derailleur mount so you can go 1x in the cleanest way. It’s a beautiful, racy and (reportedly) comfortable bike that both uses larger-volume tires and an optimized frame design for compliance and power transfer.

    As I highlight some key features with the frame sets, you’ll see the three painted colors (Verde, Bianco, Rosso). It’s also available in the ultralight Project X or ready-to-paint framesets. Framesets come with bar, stem and seatpost and start at $6599. Complete builds start at $8699 and go up from there.

    3T Strada Italia Rosso - Strada Italia Toptube
    The top tube lets you know it’s the Strada Italia.
    3T Strada Italia - Bianco Color - Closeup of Seattube
    The optimized, curved seat tube.
    3T Strada Italia Verde - Direct Mount Front Brake
    Direct-mount front brake simplifies alignment and eliminates spacers.
    3T Strada Italia - Rosso - Clean Internal Routing
    Clean internal routing and cockpit.
    3T Strada Italia - Project X Downtube
    You can see the filament winding in the Project X downtube.
    3T Strada Italia - Project X Complete - Force AXS
    Complete Project X with SRAM Force AXS.

    More Info: Visit 3t.bike

    Images courtesy 3T.

    3T
    Jason Mitchell
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    A native of the Pacific Northwest, Jason quickly developed a love for the outdoors and a thing for mountains. That infatuation continues as he founded this site in 1999 -- sharing his love of road biking, mountain biking, trail running and skiing. With extreme attention to detail, he has been a technical product manager for top 10 web properties, eCommerce businesses and SaaS companies for 20+ years. The combination of outdoor experience and technical savvy gives him a unique perspective that is channeled into every gear review. Utah's Wasatch Mountains are his playground. He rigorously tests every product and usually uses them beyond their intended purpose -- just for the sake of testing. (Note: Jason receives sample products in exchange for authentic reviews. He is not paid, nor influenced to share anything other than his honest opinions.)

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